Hi! Nice to meet you! I'm Elena, the italian pharmacist from Bologna and founder of The Italian Pharmacy Cosmetics.

Beauty starts with what makes you feel good. It is not just make up, skincare, workouts, and 230k followers.

It is a way of feeling. Feeling free of being what you want and in the mood you really are. Not always happy, not always great. Just You. Authentic and free. Living the life that fits you better. Without any judgement.

And without any follower.

In a world full of haelthy recipes, 30 seconds reels, short term relationships and dating apps, I think wellness is a state of mind we all deserve.

We just need more Simplicity and Trust ourselves.

That's why I decided to found Thw Italian Pharmacy Skincare. To give People Skincare Products that are simple, effective,with formulas coming from my pharmaceutical expertise.

To make people feeling themselves in this crowded world full of AI Models, frappucinis and Whatsapp communities.

With Love

Elena

The Italian Pharmacist

Noticias

hero image

Why Less Is More: A Minimalist Skincare Routine...

In the world of beauty, we have been sold a "deal with the devil." For years, the industry whispered that if you wanted radiant skin, you needed a ten, twelve,...

Why Less Is More: A Minimalist Skincare Routine...

In the world of beauty, we have been sold a "deal with the devil." For years, the industry whispered that if you wanted radiant skin, you needed a ten, twelve,...

hero image

The Minimalist Skincare Routine: Why Carrot Oil...

The Struggle: Is Your Skin Feeling "Too Small" for Your Face? We’ve all been there. You see a 12-step skincare routine on social media, buy every single active ingredient mentioned,...

The Minimalist Skincare Routine: Why Carrot Oil...

The Struggle: Is Your Skin Feeling "Too Small" for Your Face? We’ve all been there. You see a 12-step skincare routine on social media, buy every single active ingredient mentioned,...

hero image

The Minimalist Skincare Routine: Why Carrot Oil...

In the world of skincare, more isn't always better. If you’ve ever stood in front of your bathroom mirror, staring at a 12-step routine that leaves your face red, itchy,...

The Minimalist Skincare Routine: Why Carrot Oil...

In the world of skincare, more isn't always better. If you’ve ever stood in front of your bathroom mirror, staring at a 12-step routine that leaves your face red, itchy,...

hero image

Less Is More: Why a Minimalist Skincare Routine...

Do you ever feel like your skin is "too small for your face"? That tight, itchy, or sandpaper-like texture isn't just a nuisance; it’s a distress signal. In a world...

Less Is More: Why a Minimalist Skincare Routine...

Do you ever feel like your skin is "too small for your face"? That tight, itchy, or sandpaper-like texture isn't just a nuisance; it’s a distress signal. In a world...

hero image

Do You Really Need Multiple Serums? The Truth A...

If you’ve spent any time on social media lately, you’ve likely seen the "shelfie", a bathroom cabinet overflowing with glass droppers, colorful bottles, and enough chemical compounds to stock a...

Do You Really Need Multiple Serums? The Truth A...

If you’ve spent any time on social media lately, you’ve likely seen the "shelfie", a bathroom cabinet overflowing with glass droppers, colorful bottles, and enough chemical compounds to stock a...

hero image

How to Create a Minimalist Skincare Routine in ...

Let’s be honest: the 12-step skincare routine is a "deal with the devil." We were promised glass skin and eternal youth, but for many of us: especially those with sensitive...

How to Create a Minimalist Skincare Routine in ...

Let’s be honest: the 12-step skincare routine is a "deal with the devil." We were promised glass skin and eternal youth, but for many of us: especially those with sensitive...